The study included 143 children and their mothers, and over 79% of the children had one or two copies of the bitter-sensitive gene present. Interestingly, the presence of the bitter-sensitive gene made a bigger impact on the children's food preferences than their mothers. The mothers tastes seemed to be influenced more by race and ethnicity than the children. In a sense, they grew out of their aversion to bitter foods.
If this study holds true, then about 80% of children aren't going to be thrilled about eating broccoli and cauliflower. It may be difficult to convince your children to eat more vegetables if they are over-sensitive to bitter flavors.
You don't need to look longingly at those 20% of youngsters that do like vegetables while cringing at your own bitter-sensitive kids' reaction. You can disguise the bitter taste, or choose sweeter vegetables. Over time, your children's aversion to bitter tastes will ease.
Try these tips:
- Serve sweet glazed carrots.
- Add sweet and sour sauce to cooked broccoli.
- Sprinkle shredded cheese or cheese sauce on your green beans.
While this study may help us understand why kids don't like vegetables, remember that vegetables are an important part of our diet. Keep serving them; just add a side dish of patience.
Source:
Mennella JA, Pepino MY, Reed DR. " Genetic and environmental determinants of bitter perception and sweet preferences." Pediatrics. 2005 Feb;115(2):e216-22.

