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Shereen Jegtvig, MS

New Coca Cola Ad

By January 15, 2013

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The Coca Cola company is well-known for supplying us with an unending flow of sugary beverages that don't have much to offer nutritionally other than water and calories from sugar. Usually too many calories, and it's certainly possible that sucking down all those extra empty calories has contributed to obesity. Of course, to be fair, the Coca Cola companies also sell zero-calorie beverages, like Diet Coke and Zero-Calorie Vitamin Water.

Now Coca Cola has a new ad campaign aimed at obesity. They acknowledge that consuming too much soda adds calories and contributes to obesity (along with other sources of calories). The Coca Cola company says it wants to be part of the conversation on obesity, while critics call it damage control and spin.

Here's their press release and link to their ad:

The Coca-Cola Company Reinforces Its Commitment to Help America in the Fight Against Obesity

Take a look at the ad and tell me what you think.

Comments
January 16, 2013 at 11:53 am
(1) Mrs. B says:

I think for a national brand name company, Coca Cola is making a step in the right direction, especially considering from where they started. They make some valid points. My issue is with the additives they use in the zero or low calorie products. Some of those in the excessive quantities some people consume are dangerous. Simply going to zero cal or low cal beverages is NOT going to make anyone lose weight.

January 16, 2013 at 1:23 pm
(2) Martha says:

It’s good to see them involved with promoting positive lifestyle changes to off-set negatives related to their beverages – but it’s a little like the tobacco industry getting involved with Indoor Air Quality, from my perspective. From a marketing standpoint, Coca-Cola appears to be addressing many levels of education when it comes to nutrtion, as even those health-conscious can find a beverage mirroring unique nutritional values. Hoqwever, so did companies who put “no cholesterol” on peanut-butter!

January 23, 2013 at 11:30 am
(3) Jackie Frewin says:

So when you remove the sugar you are left with a cocktail of chemicals is that right? That can’t be healthy can it.

January 23, 2013 at 11:32 am
(4) Randall says:

I think Coke is doing the right thing and we should encourage them. Everyone still has to be responsible for their choices. Everything in moderation is a good game plan.

January 23, 2013 at 11:54 am
(5) Gill Glass says:

As we know, even if there is no sugar in the zero Coca Cola, other possibly more harmful sugars/sweeteners are added to sweeten, so that people like the taste, training there taste buds to expect sweet drinks regularly. These sweetening additives are not good for our health. Very simple, bit I think people just see the ‘no cals’,’ no sugars’ and think it is good for them or it is ‘ok’ to drink. Probably best if you are desperate for a glug of coke to have full sugar but have just maybe only half a glassas a treat once a week or better still, drink water or natural juice with water added for hydration and dump the coke, what do you think.

January 23, 2013 at 11:59 am
(6) Beverly Armstrong says:

Not bad for a start, but did not like the visual of loading up a school locker with Coke products.

January 23, 2013 at 1:05 pm
(7) Ricky says:

Over the years of teaching high school the student body has grown in proportion with the availability of soda on campus. Frankly, I am disgusted with the ad. It’s just like the high fructose corn syrup ads saying it’s only natural. Coca Cola ties enticing incentives for their presence on campuses especially to sports activities, and as long as schools seek outside sources for funding, the obesity epidemic will continue to be on the rise. Another side to this issue is the material left after the sugar is ‘zeroed’ out causes students to lose focus, and deal with stomach ailments, and headaches…it’s not just about obesity. Lastly, high calorie foods are marginalized by students who think eating is only about counting calories…nuts, avocados, and other high calorie food sources are never explored by them. It’s a disgrace to think this is at all healthy. And, let us not forget the lack of health of the environment and the disregard for the well being of other cultures where Coca Cola is manufactured and distributed.

January 23, 2013 at 2:37 pm
(8) Debbie says:

As a Health coach and an RN I try to teach my clients to about getting healthy . There are many diseases that are not necessarily linked to sugar, the chemicals that we put in our diet every day. One has to ask themselves WHAT exactly is going in to my body from, artificial colors, artificial sweeteners, and even the quality of our water. We as consumers must learn to read between the lines and understand advertising for what it is a ploy to get you to buy a product with out regard to whether it is healthy.

January 23, 2013 at 5:36 pm
(9) Russ says:

People need to be accountable for their own actions and stop pointing fingers at others. Responsibility used to be considered a good thing. It isn’t Coca Cola’s responsiblity to educate people. There is absolutely nothing wrong with a company taking on part of the task of education. I am shocked that anyone would try to accuse this company of jumping on a bandwagon or trying to spint this as being about damage control.
That said, I am certain that the executives at the company decided that this would ultimately pay off for their company. But what is wrong with that?
And to go further on education, I have not educated kids (outside of teaching swimming lessons – but that is a sport) but I strongly feel that it is the responsibility of our education system to properly prepare young people for the world. Resources are scarce, and the public is stingy when it comes to education, so it is easier said than done I know. But we need to try. I applaud teachers who go the extra mile and take a proactive role. They should be rewarded commensurate with what they provide (and good ones can do a lot for a kid – most of us probably remember a teacher or two who made a difference in our lives).

January 23, 2013 at 6:33 pm
(10) Dan says:

They’re doing it before the govt. forces them to. They already had to remove a suspected carcinogenic.

January 23, 2013 at 7:31 pm
(11) Russ says:

They have been doing this for three years.
Pepsi and Coca-Cola have removed the same chemical. Has Pepsi also started an anti-obesity campaign? (I honestly do not know – perhaps they have)
People need to be responsible and do their own research. I usually do. It’s not difficult and I am ultimately responsible for my own decisions. Not Coca-Cola, not the government, not Michael Moore.

Quote from an article on Forbes:
“One controversial study on lab mice and rats concluded it was a possible carcinogen. That was enough for PepsiCo and Coca-Cola to mix up how they make the soda. Both soda companies have directed suppliers to alter the manufacturing of their caramel-color additive and reduce levels of the disputed chemical.”
Some people actually believe that they know what the Coca-Cola executives think and have decided that “… the company chose to remove the toxic ingredient to avoid the warning label not to actively protect the health of the consumer.” (quote from an article on nationofchange)

So now Coca-Cola might be sued because of a chemical additive that might cause cancer. What about anti-perspirant manufacturers or hair dye companies or car companies that create cars that burn gas and pollute the environment? Why just Coca-Cola and Pepsi? Why stop there? Most companies are guilty. Even solar companies, construction companies, geothermal companies, etc. I happen to think that alternate energy is good for our future and our environment. But I can see the day where they become targets for lawsuits (my prediction is that this will happen once they are large enough to make nice lucrative targets).

January 23, 2013 at 7:32 pm
(12) RRR says:

Now companies have to put warning stickers on microwave dinners “contents are hot when heated”. Wow! Floors me that some people can exist without knowing that heating things up can make things hot. And if they don’t realize this very basic principle, why are they even using ovens?

Just a thought, why not decide that the consumer has some responsibility for their own actions? When I see a doctor, I research whatever they supposedly find and whatever they recommend. Trust but verify is what the Russians used to say, so did the Scotts, and so did Ronald Reagan. Very different sources.

January 23, 2013 at 8:30 pm
(13) TMM says:

Drinking sweeteners is not better for the health and diet.

January 28, 2013 at 1:44 am
(14) Linda says:

There is something to be said about personal responsibility. However as a country we’ve pursued other initiatives that were top-down. We add iodine to table salt which decreased cases of goiter, a huge problem in the early 1900s. We discovered that the absence of folic acid in the mother is a major contributor to spina bifida in newborns, so now we add folic acid to bread products. Helped tremendously. There is some controversy about flouridation of municipal waters, but the incidence and severity of cavities has dropped significantly. We add vitamins A and D to milk. Trans-fatty acids are toxic causing heart disease so we require manufacturers to list it on the nutrition label. That action cut back on trans-fats in the food supply. There are many such things in our history. Even helmet and seat belt laws are in place.

You could argue that it’s wrong for the government or a corporation to make decisions for the rest of us. But frankly I’m glad. Who wants to wish diseases or injuries on anyone? Anything that reduces health problems is surely a good thing. It cuts the cost of living for all of us. Any ideas on how much it costs to treat an infant with spina bifida? If there are a few less folks who don’t have heart disease that means my insurance premiums don’t have to pay for their care.

Is coke all caring about the obesity problem? Maybe a little. Are their low- and nocal drinks healthier? Not exactly but it’s a start. However the argument that the obesity problem is a simple matter of personal responsibility doesn’t quite sit well with me. Nobody wants to be obese. None. The stigma and the health issues are huge with obesity. No one wants that. Ever. Any help towards reducing it is a good thing in my book.

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